BallFIT Pro Golf ball fitting with launch monitor data, for pros and fitting studios

Golf ball fitting for pro shops is still done by eye

You will fit a driver on measured numbers. You will fit irons on measured numbers. Then the conversation turns to the ball, and it becomes a discussion about feel, brand loyalty and whatever is stacked nearest the till. The one piece of equipment used on every shot of every round gets fitted on the least evidence.

That is not because fitters do not care. It is because there has been no practical way to hold 325 golf balls, their measured behaviour, and one golfer's numbers in your head at the same time — and no way to hand the member something afterwards that shows the reasoning.

BallFIT Pro is built for the bay you already have. It uses the launch monitor you already own, works from strikes you have already captured, and turns them into a recommendation you can defend to a member who asks why.

A golf ball fitting certificate template, branded to your venue

Every fitting ends with a document rather than a verbal recommendation. BallFIT Pro fills the same golf ball fitting certificate template on every session — the player's name and the ball they were fitted to are written in automatically, so nobody is typing anything up after the member has left.

It carries your name and your venue, the reasoning behind the recommendation, and the signature of the fitter who ran the session. It also records whether that ball is held in stock or needs ordering, so the conversation at the till is already settled. Print it in the bay, or email it before they reach the car park.

Launch monitor ball fitting: how a session runs, start to finish

A fitting is a conversation with a member, not a form. The software is built to sit between you and the player on a tablet, in landscape, in the bay — so the golfer can see what is happening and take part in the decision.

A recommendation you can defend when someone asks why

The difference between a fitting and an opinion is whether it survives being questioned. Everything below exists so that when a member asks why they are being moved off a ball they have played for six years, you have an answer that holds.

Launch monitor ball fitting scored on measured behaviour, not marketing

Balls are ranked on greenside control, distance, wind performance, feel and price, each weighted to the priorities you set with the player. Where a ball has robot data, that data is used. Where it does not, the software says so rather than quietly filling the gap — and the confidence score reflects it.

Eligibility is separate from ranking

Whether a ball may be recommended at all is decided independently of how well it scores. That separation matters: it means a ball never gets recommended because it happens to be convenient, and it means the ranking cannot be quietly influenced by anything other than fit.

Your monitor's calibration is tracked

The software knows when each bay's monitor is next due for calibration. Fittings carried out after that date are marked provisional until it is done. It is a small thing that says something larger: the output is only as good as the input, and the system will not pretend otherwise.

Projected gains are stated, not implied

Where the certificate shows a carry change, the coefficients behind it are printed alongside — and the projection is only made when both balls carry comparable measured figures. No number appears on a document with your name on it that you cannot explain.

How BallFIT Pro differs from consumer BallFIT

Consumer BallFIT answers seven questions in about ninety seconds using numbers the golfer estimates. It is a good answer from limited input. Pro is a different instrument.

The two are not in competition. A member who has used consumer BallFIT arrives already believing ball choice matters — which is the hardest part of the conversation, and it is over before they walk in.

You sell the experience. We supply the tech.

BallFIT Pro is not a cost centre you absorb. It is a golf ball fitting service for golf clubs, ranges and studios to sell — a twenty-minute fitting you charge for, in a bay you already own, using a launch monitor you have already paid for.

At £30 for a twenty-minute fitting, the licence is covered by three fittings a month. That is one hour of chair time. Everything after the third fitting is margin, before a single ball has been sold.

What a fitting is worth charging

£30 for twenty minutes is £90 an hour — in line with what most PGA professionals already charge for coaching, and for a service that needs no lesson plan, no range balls and no follow-up. The member gets measured data, a named ball and a signed certificate. It is the easiest twenty minutes on your diary to justify.

Price it where your market sits. A resort venue fitting visitors will charge more than a members' club running it as a winter service. The point is that it is charged for — a fitting given away is a fitting nobody values.

What that looks like against the licence

Assumes £30 per fitting and one dozen sold per fitting at £12 gross margin. Substitute your own numbers — the shape does not change. At two fittings a week you are roughly £3,130 a year better off on the £899 annual licence.

Then there is the ball

The fitting is the service. The ball is the sale that follows it, and it follows far more reliably than an unprompted shelf purchase — because the member has just watched their own numbers select it. You are no longer recommending a ball. You are handing over the conclusion of a test they took part in.

Mark it held and they walk out with a dozen. Mark it to order and you have a named customer, a known preference and a reason to call them. Either way the sale is attached to a service they have already paid for, which is a considerably better position than hoping they browse on the way out.

Why it must not be limited to your stock

A fitting tool that only ever lands on what you have on the shelf is a sales script in a lab coat, and members work that out quickly. BallFIT Pro never restricts the recommendation to your stock. You mark each ball as held or to order, and the certificate says which.

That is the commercially stronger position, not the noble one. A member fitted to a ball you have to order still buys it — and now buys it from the venue that told them the truth, rather than the one that sold them what was nearest the till. That is what brings them back for a re-fit next season, and what makes them mention it in the bar.

• You charge for the fitting, at a rate you set
• The recommendation is made on merit, never restricted to stock
• Held or to order marked per ball, with lead time visible
• The certificate carries your venue, your name and your PGA reference
• Fittings are attributed to whichever fitter carried them out

What you need: tablet, launch monitor, nothing else

£899 a year — or £89.99 a month, per venue

One licence, two ways to pay. No per-fitting charge, no tiering, and no commission on anything you sell as a result. We would rather you fit ten members a week than ration it.

BallFIT Pro questions, answered

What does BallFIT Pro cost?

£899 a year or £89.99 a month, per venue, excluding VAT, with logins for your assistants included. Venues signing before the 2 November 2026 release qualify for founding-member terms.

Which launch monitors does it work with?

BallFIT Pro is launch monitor agnostic. Any monitor that exports shot data can feed a session — drop the file in and it is read and normalised into one consistent number for every club in the bag. The mapping step shows exactly how many rows were read and what was excluded, so you can see what the fitting is actually based on.

How many golf balls does BallFIT Pro fit against?

325 balls from 36 manufacturers as of the August 2026 database sweep. That covers current retail models plus back catalogue reaching to 2013 — heaviest across the last five years, thinner before that — so a member who has been loyal to a discontinued ball can still be fitted against it — and shown honestly whether its replacement suits them.

Do I have to stock the ball it recommends?

No, and it will not restrict itself to what you hold. You mark each ball as in stock or to order, and the certificate reflects that. The fitting stays honest and you still capture the sale.

What hardware do I need?

A tablet in landscape and a launch monitor. It is designed to be used standing next to the member in the bay, which is where the conversation actually happens.

How is this different from consumer BallFIT?

Consumer BallFIT works from seven self-reported answers in about ninety seconds. Pro works from measured data across the whole bag, applies your venue's conditions, uses the fourth-generation fitting engine and the full 325-ball database, and produces a certificate signed by the fitter.

Can my assistants use it?

Yes. The licence covers the venue, and assistants get their own logins under your account, so every fitting is attributed to whoever carried it out.

Does it work for club fitters as well as retailers?

Yes. Anyone with launch monitor access can use it — PGA professionals, retail studios, driving ranges and indoor fitting centres. The only real requirement is that you are measuring ball flight rather than estimating it.

When can I get it?

BallFIT Pro is released on 2 November 2026. Venues who register before then are set up first and keep founding-member terms.

Professional golf ball fitting, held to the standard you fit everything else to

You would not sell a driver on feel alone. BallFIT Pro brings the same standard of evidence to the only piece of equipment your members use on every shot — and gives them something signed to take home that says where the answer came from.