KaddieIQ Launches BallFIT: The UK's First Deterministic Ball-Fitting Engine for Amateur Golfers
Algorithm-driven fitting technology — previously only available through professional launch-monitor sessions — now accessible to any club golfer in minutes.
Beaconsfield, Buckinghamshire · 12 August 2026 — KaddieIQ Ltd today launched KaddieIQ BallFIT, a web-based ball-fitting engine that uses a temperature-compression model to match golfers to the correct ball for their swing — without requiring a launch-monitor session or a visit to a pro shop. The service is free for individual golfers and is the first of its kind to use a normalised database of 186 currently available balls across compression, cover category, and construction type.
Rather than relying on brand marketing claims, KaddieIQ BallFIT cross-references a golfer's self-reported swing speed and playing conditions against independently verified ball specifications. The result is a ranked shortlist of matched balls — brand-agnostic — with an explanation of why each one fits the player's profile.
“Most amateur golfers are playing the wrong ball — not because they haven't tried to find the right one, but because the fitting process has never been accessible to them. KaddieIQ BallFIT changes that. It's the same decision logic a PGA professional would use, delivered in under two minutes.”
Paul Cottingham — Founder, KaddieIQ Ltd
A B2B professional version — KaddieIQ BallFIT Pro — is in development for licensed use by PGA professionals and pro shops, allowing fitting sessions to be delivered at a practice facility using launch-monitor data. Licensing is available at £89.99/month.
KaddieIQ® Ltd (Company No. 17096125) is a UK-based golf decision intelligence platform. The company holds registered UK trademarks for KaddieIQ® and ShotIQ®. KaddieIQ BallFIT is live at kaddieiq.com. Media enquiries: press@kaddieiq.com · kaddieiq.com
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Media kit
Download the original release as a PDF, or get in touch directly for interviews, imagery, or additional data.
Released 12 August 2026.
Press kit
Boilerplate, founder bio and downloadable assets for anyone writing about KaddieIQ or BallFIT. Everything below is kept current — unlike the release above, which is a fixed record of the 12 August launch.
Boilerplate — 50 words
KaddieIQ Ltd is a UK golf decision intelligence company (no. 17096125) behind KaddieIQ BallFIT — a free, brand-agnostic ball-fitting engine matching golfers to the right ball from 186 currently available models, no launch monitor required. BallFIT Pro extends this to licensed pros using a 325-ball database and launch-monitor data. Founded by Paul Cottingham.
Boilerplate — 100 words
KaddieIQ Ltd is a UK-based golf decision intelligence company, incorporated 17 March 2026 (company no. 17096125). Its flagship product, KaddieIQ BallFIT, is a free, brand-agnostic ball-fitting engine that matches golfers to the right ball for their swing from 186 currently available models — no launch monitor or pro-shop visit required. A professional tier, BallFIT Pro, extends the same fitting logic to a 325-ball database spanning five years of back catalogue, for licensed PGA professionals and pro shops, using launch-monitor data to print a signed fitting certificate. KaddieIQ holds registered UK trade marks for KaddieIQ® and ShotIQ®. Founded by Paul Cottingham.
Founder
Paul Cottingham is the founder of KaddieIQ Ltd, a UK golf-technology company built on the idea that golfers deserve fitting decisions based on their own numbers rather than brand marketing. He spent thirty years in software development and business systems consultancy before founding the company, and applies that background to BallFIT's fitting logic and the ball database behind it. Paul is based in Beaconsfield, Buckinghamshire.
Approved factual claims
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BallFIT assesses 186 currently available ball models — more than a typical single-manufacturer selector, which usually covers 6–10 models from one brand.
Source: kaddieiq.com/ballfit -
BallFIT Pro fits against a 325-ball database spanning five years of back catalogue across 36 manufacturers, using measured launch-monitor data, and prints a signed fitting certificate.
Source: kaddieiq.com/pro -
BallFIT Pro licenses at £899/year or £89.99/month per venue, including logins for assistants.
Source: kaddieiq.com/pro
Assets
Logo pack, product photography and the founder headshot above, all downloadable directly — no sign-up.
Media contact
Paul Cottingham, Founder — press@kaddieiq.com. We aim to respond to media enquiries within one UK business day.
KaddieIQ® and ShotIQ® are registered trade marks of KaddieIQ Ltd, a company registered in England and Wales, no. 17096125, based in Beaconsfield, Buckinghamshire.