Titleist Rebuilds Tour Soft and Velocity: £39.99 and £29.99, and the First New Velocity Since 2022

Two ionomer balls launched on manufacturer claims — while the only independent data on the outgoing models shows the distance crown was mostly roll.

Titleist released a completely redesigned Tour Soft and a new Velocity on 21 January, both available immediately at £39.99 and £29.99 per dozen respectively (Golf Digest). It is the first new Velocity since 2022, a four-year gap created when Titleist moved its lower-cost balls onto alternating two-year cycles (MyGolfSpy).

What actually changed

The Tour Soft has been rebuilt core to cover: a smaller core, a proprietary elastomer cover blend described as both softer and thicker than the previous generation, and a new 386 quadrilateral dipyramid dimple pattern that Titleist says took upwards of four years to develop (GolfWRX, Today's Golfer). The Velocity goes the other way — a softer core formulation to reduce overall compression, paired with a firmer ionomer cover, both aimed at cutting long-game spin, plus an improved 350 octahedral dimple design for a lower, more penetrating flight (Today's Golfer).

Read that carefully and you have two two-piece ionomer balls, $10 apart, being pushed in opposite directions: one towards feel and greenside stopping power, one towards low spin and rollout. Neither claim arrives with published third-party test data. The previous-generation Velocity has been discounted to $24.99 while stocks last (MyGolfSpy), which is the number worth watching if distance off the tee is all you want.

The only hard numbers belong to the old balls

MyGolfSpy's 2026 ball test found the outgoing Velocity among the longest balls for total distance at high speed — then watched it fall to 12th once roll was removed and only carry counted. Across the field, ionomer balls gave up roughly two yards of carry to urethane and won about three back on the ground, which MyGolfSpy notes is the part of the distance number it trusts least, since rollout depends on turf you don't control.

Today's Golfer's robot testing gives the same balls a different colour: at 114 mph the Velocity produced 271.5 yards of carry and 163.2 mph of ball speed, and was the lowest-spinning approach ball of all 62 models tested at 3,081 rpm. The Tour Soft, meanwhile, was the only two-piece ball in that test to exceed 6,000 rpm in the short game at 6,075 rpm. Worth noting too: MyGolfSpy's gauge measured the outgoing Tour Soft at 88 compression, firm as a Pro V1, despite the name on the box.

KaddieIQ Verified Data Verified Data
1st → 12th
Outgoing Velocity's high-speed ranking for total distance versus carry alone
2 yds
Average carry ionomer balls conceded to urethane across the test field
3 yds
Average extra rollout ionomer balls recovered on the ground

Source: MyGolfSpy.

The name on the box tells you nothing

This is exactly the sort of launch where the label misleads. "Soft" measured firm. "Longest" was mostly rollout. "Reliable greenside spin" is a phrase, not a figure. None of that makes either ball a bad choice — the outgoing versions performed well in independent robot testing, and a $29.99 low-spin ball is genuinely the right answer for some players, particularly those who spin the driver too much and lose carry to it.

The point is that you cannot get there from the press release. KaddieIQ doesn't sell balls and has no stake in whether you play this launch, last year's discounted version, or something from another manufacturer entirely. BallFIT is free and brand-agnostic for that reason: your swing speed, your spin profile and how much of your scoring happens inside 100 yards decide whether a low-spin two-piece helps you or quietly costs you shots on approach. Wait for the independent numbers on these two, then fit to them.

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